Marketing that makes commercial sense
I help businesses grow by making marketing simpler, smarter and much more focused on results.
Beadsmoore Consulting provides fractional CMO and senior marketing support to ambitious businesses that want clearer direction, stronger growth and marketing that delivers.
I work closely with CEOs and senior leadership teams to quickly understand what is driving the business, where the best growth opportunities sit and what marketing needs to do to deliver against them.
Then we get on with it.
No over-complicated strategies. No endless lists of activity. Just clear priorities, sensible investment and marketing that delivers a return.
Good marketing starts with understanding the business
Before I recommend anything, I want to understand what you're trying to achieve.
I tend to get to the heart of a business quickly. Once I understand the commercial drivers, I can build a marketing strategy around them - one that is realistic, affordable and focused on delivering measurable growth.
Where does growth need to come from?
What’s working already?
What's getting in the way?
Where are customers coming from?
What are you spending?
What are you getting back?
That sounds simple. And I believe it should be.
Results that speak for themselves
A track record of growth, acquisition and brand impact across health, care and wellbeing businesses.
I focus on growth, not marketing for marketing’s sake
I’ve always believed marketing needs to earn its place in the business.
That means understanding the numbers, being sensible about budgets and knowing where investment is most likely to make a difference.
It also means being willing to stop doing things that aren’t working.
Across the businesses I have supported, I’ve helped deliver significant growth and achieve revenue targets within agreed project timescales.
That’s something I’m particularly proud of.
Clear priorities. Sensible investment. Measurable results.
How I can help
Senior marketing leadership without the need for a permanent hire.
Working alongside CEOs and leadership teams to set direction, prioritise investment and keep marketing focused on the activity most likely to drive growth.
A clear plan for where growth will come from and how marketing will support it.
Commercially focused strategy, realistic priorities and sensible investment - with a clear plan the business can confidently deliver.
Making marketing fit for the next stage of the business.
Reviewing structure, capability, agencies, processes and budgets, then making the changes needed to build a stronger marketing function for growth.
Marketing support when the business is going through significant change.
Aligning marketing with commercial priorities when businesses are scaling, integrating acquisitions, preparing for investment or working towards exit.
Building growth without losing sight of trust and reputation.
Strengthening positioning, telling authentic stories and building brands that customers understand, trust and genuinely want to engage with.
I work with ambitious businesses where marketing needs to make a measurable commercial difference.
My strongest experience is in health, care and wellbeing, but the commercial challenges I work on are much broader - growth, acquisition, brand, transformation, investment and business change.
Growing businesses
Where marketing needs clearer direction, stronger acquisition and a more commercial approach to growth.Founder-led and privately owned businesses
Where the organisation has grown and marketing now needs more structure, leadership and strategic focus.Investment-backed businesses
Where growth, value creation, transformation and preparation for future investment or exit are important.Multi-business groups
Where individual brands need clear direction while marketing also needs to work effectively across the wider portfolio.
Who I work with
I’m Carolyn Beadsmoore, a senior marketing leader with more than 20 years’ experience helping businesses grow, strengthen their brands and make marketing work harder commercially.
I’ve worked as a Head of Marketing, Marketing Director and Marketing Consultant, leading strategy through rapid growth, launching new brands and supporting leadership teams across complex multi-business organisations.
My experience includes helping SpaMedica scale from £20m to £220m revenue, leading marketing at Cavalry Care and advising leadership teams across a portfolio of 12 businesses at handl Group.
What matters to me is keeping things practical. Understand the business, identify what will make the biggest difference, set clear priorities - and get on with delivering them.
About Carolyn
Experienced marketing leadership, without the complication.
Let’s talk about your growth plans
If you’re looking for experienced marketing leadership, a clearer growth strategy or simply want marketing to work harder for the business, let’s have a conversation.
No hard sell. Just a useful discussion about where the business is going and whether I can help.
Or email me at carolyn@beadsmooreconsulting.co.uk