Experienced marketing leadership, without the complication
I’m Carolyn Beadsmoore, a senior marketing leader with more than 20 years’ experience helping businesses grow, strengthen their brands and make marketing work harder commercially.
I’ve worked as a Head of Marketing, Marketing Director and Marketing Consultant, leading strategy through rapid growth, business transformation, brand development and significant ownership change.
My experience includes helping SpaMedica scale from £20m to £220m revenue, leading marketing at Cavalry Care and advising leadership teams across a portfolio of 12 businesses at handl Group.
About
Commercial first. Marketing second.
I’ve always believed good marketing starts with understanding the business.
That means getting clear on where growth needs to come from, what is already working, what is getting in the way and where investment will make the biggest difference.
I’m comfortable working with CEOs, boards and leadership teams, but equally happy getting into the detail with marketing teams, agencies and commercial colleagues when needed.
The aim is always the same - make marketing simpler, more focused and more valuable to the business.
How I work
I tend to get to the heart of a business quickly.
I ask questions, look at the numbers, challenge what needs challenging and help create a clear set of priorities.
I’m practical, commercially minded and focused on progress rather than process.
Sometimes that means leading the marketing function. Sometimes it means building the strategy and helping the existing team deliver it. Sometimes it means providing an experienced outside view at a point when the business needs one.
Clear thinking. Practical action. Measurable impact.
Let’s talk
If you’re looking for experienced marketing leadership or simply want a fresh perspective on where marketing should focus next, let’s have a conversation.
Or email me at carolyn@beadsmooreconsulting.co.uk